In reality, people must deal with illusions on a daily basis.
Some marketers have the illusion that if they create a
message, send it out electronically or in print, it will
automatically reach the targeted recipient who will in turn be
so impressed by the offer they will make the decision to
purchase.
Hmmm.
In reality, your potential customer is bombarded with
hundreds of message each day -- TV, radio, newspapers,
billboards, telephone, email, magazines, banners, even on the
sides of buses. Marketing in today's tough economy is arduous.
More than ever you need to know:
- Am I being heard?
- How do I get heard?
- What do people want to hear?
Getting yourself noticed is not easy. You get one
chance -- a ten-second window to reach a person. You better
make sure you get it right.
How do you do that?
The process of prospecting, targeting and owning profitable
customers involves identifying the characteristics that make
for a likely prospect.
- Determine the needs, wants and goals of your customers
(market research)
- Identify your overall value to your customers and how
you can satisfy their needs (marketing mix)
- Communicate your competitive advantage (market
strategy)
- Pinpoint specific markets that can benefit from your
product or service (target-marketing)
- Analyze how well you have served your customers.
Sounds like a complex process and a lot of work!
Accelerated Marketing can help you work through the process to
turn your marketing challenge into opportunity. We listen to
you and customize our services to meet your requirements. |
